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The move by bwin brings the efforts of online casinos to minimize any social ills that may be associated with their industry to the spotlight, showing critics that casinos will invest in keeping gambling safe.

Harvard Medical School, among the most hallowed names in learning and research, has reached an agreement with online casino operator bwin to undertake a joint five-year study designed to determine the best methods for creating responsible gaming conditions. The Division on Addictions at the Cambridge Health Alliance, affiliated with Harvard Medical School, announced the continuation of the study. The two have already established a relationship of cooperation over the last three years.

The ongoing study is an effort to identify, prevent, and mitigate gambling-related problems, including age verification and compulsive casino gambling. The Internet gambling operator has given the school complete access to customer data, allowing for the analysis of information from over 47,000 customers.

Using direct data allows researchers to review information uncolored by the viewpoint or editing patrons might impose on their recollections. This gives truer results for playing casino games. The goal is to recognize patterns that would assist in devising applications and methods resulting in the safest possible gaming environment.

Manfred Bodner, CEO of bwin, says, "We need to understand what goes on in consumers' minds and be able to answer fundamental questions about online gaming based on scientific evidence - and not based on speculation. Ultimately, we are interested in creating behavioral models capable of predicting certain outcomes."

Addressing problem gambling is a priority for many in the online gambling industry. The move by bwin brings the efforts of online casinos to minimize any social ills that may be associated with their industry to the spotlight, showing critics that casinos will invest in keeping gambling safe.

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Published on December 15, 2008 by K.C. Carmichael
http://www.onlinecasinoadvisory.com/casino-news/online/bwin-researches-problem-gambling-42400.htm